From 260 to 34,510 Monthly Searches: How a Full Funnel Digital Marketing Strategy Helped Chatrium Grand Bangkok Increase their Online Presence
Chatrium Grand Bangkok is a luxury hotel located in the heart of Bangkok, Thailand. They opened their doors on November 28th and wanted to increase their online presence through digital marketing on Facebook and Google. The primary objective was to increase their online presence through a full funnel digital marketing strategy that included creating awareness, consideration, and conversion campaigns. The target audience was people looking for luxury hotels in Bangkok, Thailand.
- Increase online presence of Chatrium Grand Bangkok
- Use a full funnel digital marketing strategy
- Create awareness, consideration, and conversion campaigns to target potential customers
- Increase brand visibility and reach for people interested in luxury hotels in Bangkok
- Showcase the hotel's unique selling points and features to potential customers
- Offer special promotions and discounts to encourage potential customers to book a stay at the hotel
Reach, Engage, Convert
The full funnel digital marketing strategy was implemented using Facebook Ads and Google Ads.
Awareness: Facebook Ads were used to create awareness campaigns that targeted people who were interested in luxury hotels in Bangkok. The ads were designed to showcase the hotel’s amenities and features.
Consideration: Facebook Ads and Google Ads were used to create consideration campaigns that targeted people who had shown interest in luxury hotels in Bangkok. The ads were designed to showcase the hotel’s unique selling points and features, such as the location, room amenities, and services.
Conversion: Facebook Ads and Google Ads were used to create conversion campaigns that targeted people who had shown interest in Chatrium Grand Bangkok. The ads were designed to offer special promotions and discounts to encourage them to book a stay at the hotel.
Results
The full funnel digital marketing strategy implemented for Chatrium Grand Bangkok was a resounding success, resulting in a remarkable increase in the hotel’s online presence. Within just one year, monthly searches for the hotel soared from a mere 260 to an astounding 34,510, a staggering improvement that speaks to the effectiveness of the strategy. The campaign not only successfully targeted potential customers at each stage of the buyer’s journey but also generated significant interest and demand for the hotel among luxury travelers searching for accommodations in Bangkok. These impressive results are a testament to the power of a comprehensive digital marketing approach and the ability to achieve remarkable outcomes for businesses seeking to increase their online visibility and reach.
Conclusion
A full funnel digital marketing strategy that included Facebook Ads and Google Ads helped increase Chatrium Grand Bangkok’s online presence and attract potential customers. The campaign successfully targeted people at each stage of the buyer’s journey and resulted in a significant increase in monthly searches for the hotel.
- Monthly searches for Chatrium Grand Bangkok increased from 260 to 34,510 within one year
- The full funnel digital marketing strategy was a resounding success
- The strategy effectively targeted potential customers at each stage of the buyer's journey
- The campaign generated significant interest and demand for the hotel among luxury travelers searching for accommodations in Bangkok
- The results demonstrate the power of a comprehensive digital marketing approach to increase online visibility and reach for businesses.
From 260 to 34,510 Monthly Searches: How a Full Funnel Digital Marketing Strategy Helped Chatrium Grand Bangkok Increase their Online Presence
Brand Awareness measured by Monthly Brand Searches
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