From Struggling to Thriving: How Andaman Beach Suites Hotel Increased Revenue by 300% with Full-Funnel Digital Marketing
Andaman Beach Suites Hotel is a luxurious hotel situated in the heart of Phuket, Thailand, offering world-class services and amenities to its guests. The hotel has been in operation for many years, but due to increased competition in the hospitality industry, it was struggling to attract new customers and generate revenue. Our agency was hired to help the hotel improve its online presence and increase its revenue through Google Ads and Facebook Ads.
Our primary objective was to increase the hotel’s online presence, awareness, and revenue through targeted digital marketing strategies. The specific objectives of our campaign were:
- Increase website traffic and engagement.
- Boost brand awareness and recognition.
- Increase online bookings and revenue.
Reach, Engage, Convert
To achieve the above objectives, we implemented a full-funnel marketing strategy that focused on every stage of the customer journey, from awareness to conversion. The following marketing strategies were implemented:
Google Ads:
- We conducted extensive keyword research to identify the most relevant and high-traffic keywords related to the hotel’s services.
- We created targeted ad campaigns for each stage of the customer journey, including awareness, consideration, and conversion.
- We optimized the ads for maximum performance, including ad copy, landing pages, and ad extensions.
Facebook Ads:
- We created a comprehensive Facebook advertising strategy that included both paid and organic content.
- We optimized the hotel’s Facebook page for maximum engagement and conversions.
- We used Facebook Ads to target potential customers at every stage of the customer journey, from awareness to conversion.
Online Bookings Increased by 300%
Our marketing strategies had a significant impact on the hotel’s online presence, traffic, and revenue. The following results were achieved:
- Monthly searches increased from 3220 in January 2019 to 14160 in January 2023, indicating a significant increase in brand awareness and recognition.
- Website traffic increased by 150%, indicating improved engagement and interest from potential customers.
- Online bookings increased by 300%, indicating a significant increase in revenue.
Conclusion
In conclusion, our digital marketing strategies were highly effective in improving Andaman Beach Suites Hotel’s online presence, awareness, and revenue. By implementing a full-funnel marketing strategy, we were able to attract potential customers at every stage of the customer journey and guide them towards making a booking. The results speak for themselves, and we are confident that our strategies can help other hotels achieve similar success.
From Struggling to Thriving: How Andaman Beach Suites Hotel Increased Revenue by 300% with Full-Funnel Digital Marketing
Brand Awareness measured by Monthly Brand Searches
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