Scaling Luxury: How Botanica Luxury Villas Leveraged Full Funnel Marketing and SEO to Increase Sales
Botanica Luxury Villa is a developer of luxury villas in Phuket, Thailand. Their properties offer buyers a luxurious experience, complete with breathtaking views, top-of-the-line amenities, and personalized services.
Our objective was to increase brand awareness, generate leads, and drive sales for Botanica’s luxury villas. We implemented a full funnel marketing strategy using Facebook and Google ads, as well as search engine optimization (SEO) tactics, to achieve these goals.
Reach, Engage, Convert
Awareness Stage: To create brand awareness, we used Facebook and Google display ads to reach a broad audience who may not have heard of Botanica before. Our ad creatives showcased the luxury lifestyle guests can experience while staying at a Botanica villa. We also used SEO tactics to optimize the website’s content for relevant keywords and phrases, which helped the website rank higher in search engine results.
Consideration Stage: In the consideration stage, we aimed to nurture potential customers who had shown interest in Botanica’s luxury villas. We used retargeting campaigns to reach people who had previously visited the website or engaged with the Facebook page. By showing them personalized ads that highlighted the unique features and amenities of the villas, we aimed to keep Botanica top-of-mind for potential customers.
Conversion Stage: In the conversion stage, we aimed to turn potential customers into paying customers. We used Facebook and Google search ads to reach people who were actively searching for luxury villas in Phuket. Our ad creatives included calls-to-action such as “book now” or “inquire now.” We also used retargeting ads to show potential customers specific villas they had viewed on the website, and used dynamic ads to showcase real-time availability and pricing information.
Generated over 5,000 Leads!
Our full funnel marketing strategy, combined with SEO tactics, delivered impressive results for Botanica Luxury Villas. We achieved over 10 million impressions, 600,000 clicks, and generated more than 5,000 leads. Our SEO efforts also paid off, as the website’s organic traffic increased by 25%.
If you’re a luxury villa developer looking to increase your brand awareness, generate leads, and drive sales, Hy Digital can help. Contact us today to discuss how we can implement a full funnel marketing strategy and SEO tactics to achieve your business goals.
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