How Hy Digital Increased Sales and Engagement with Facebook and Line Messages
Grain Baker’s Kitchen is a baking company based in Thailand that offers a wide range of baking products and services, including baking classes, online baking classes, baking books, bakery, and bakery products. The owner, Khun Pu, is a pioneer in the Thai Baking Industry and has written two recipe books that have sold out. With over 36,000 followers on Facebook, Grain Baker’s Kitchen is an established brand in the baking industry.
Reach, Engage, Convert
Hy Digital was hired to manage Grain Baker’s Kitchen’s Facebook and Line messages. We used a full funnel strategy to achieve the client’s goals. The full funnel strategy consists of three stages: Awareness, Consideration, and Conversion.
Awareness: The first stage of the full funnel strategy is to create awareness about the brand and its products. We created eye-catching messages that showcased Grain Baker’s Kitchen’s unique products and services. These messages targeted people who had shown an interest in baking, cooking, and food-related topics. We also used Lookalike Audiences to target people who were similar to Grain Baker’s Kitchen’s existing customers.
Consideration: The second stage of the full funnel strategy is to engage potential customers who have shown an interest in the brand. We created messages that offered free content such as recipes, baking tips, and cooking tutorials. These messages were designed to engage the audience and encourage them to learn more about the brand and its products.
Conversion: The third and final stage of the full funnel strategy is to convert potential customers into paying customers. We created messages that offered discounts, promotions, and special offers to encourage people to purchase Grain Baker’s Kitchen’s products and services. We also used retargeting messages to remind people who had previously interacted with Grain Baker’s Kitchen about the products and services they had shown an interest in.
Online Messaging Increased by 245%
Hy Digital’s Facebook and Line messages campaign resulted in a significant increase in sales and engagement for Grain Baker’s Kitchen. The client saw a 245% increase in message interactions, a 230% increase in sales, and a 220% increase in engagement on their social media platforms. The full funnel strategy proved to be highly effective in reaching a larger audience and converting followers into paying customers.
Hy Digital’s Facebook and Line messages campaign for Grain Baker’s Kitchen was a resounding success. By using a full funnel strategy, we were able to create awareness, engage potential customers, and convert them into paying customers. Small business owners looking to increase sales and engagement on their social media platforms should consider investing in Hy Digital’s marketing services. Our expertise in digital marketing can help businesses of all sizes achieve their marketing goals and grow their brand.
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