Thaifex Anuga's Successful Reopening in the Post-Covid Era

Thaifex Anuga Asia is a leading food and beverage exhibition that takes place in Bangkok, Thailand. Every year, the exhibition draws in over 50,000 trade visitors and 2,000 exhibitors from more than 120 countries, showcasing innovative F&B highlights, industry expert talks, and chef competitions. In the aftermath of the Covid-19 pandemic, Thaifex Anuga faced challenges in restarting the exhibition and attracting trade visitors and exhibitors. 

The Covid-19 pandemic had severely impacted the food and beverage industry, and Thaifex Anuga was not sure if they would be able to reopen the exhibition successfully. They approached our agency to help them target and convert trade visitors and exhibitors to make the first exhibition after the pandemic a success.

Reach, Engage, Convert

Awareness creation: To increase awareness about the exhibition, we pushed content to people most similar to the previous visitors of Thaifex Anuga. This included targeting individuals and businesses within the food and beverage industry.

Conversion optimization: We aimed to drive potential buyers to the sign-up page and convert them into registered visitors and exhibitors. To achieve this, we used conversion optimization techniques and landing pages to guide the visitors towards the sign-up process.

Achieved +35,000 direct signups in 6 weeks

The strategies and tactics we implemented were successful in achieving the objectives set by Thaifex Anuga. Within 6 weeks, we generated over 125,000 website visitors and +35,000 direct signups. The exhibition was a huge success and even surpassed their pre-COVID trade visitors. 

Thaifex Anuga’s exhibition restart was a success due to the effective strategies and tactics employed by our agency. By creating awareness and optimizing the conversion process, we were able to attract a large number of trade visitors and exhibitors. The results surpassed the pre-COVID numbers, making it a significant milestone for Thaifex Anuga.

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