Marketing Strategies that Delivered: The Slate Phuket Hotel Case Study
The Slate Phuket Hotel is a luxury resort located on the beautiful island of Phuket, Thailand. The hotel was facing challenges in attracting direct bookings and increasing brand awareness, leading to a decrease in revenue due to the Covid-19 pandemic. In order to address these challenges, the hotel enlisted the help of our marketing agency.
Reach, Engage, Convert
Created awareness by pushing their content to people most similar to their clients: We used social media targeting and retargeting to reach potential customers who were similar to the hotel’s current clientele. This helped to increase brand awareness and attract direct bookings.
Staying on top of mind through content by continuous engagement creating brand reinforcement: We created a content marketing strategy that included blog posts, social media posts, and email marketing campaigns. This helped to keep the hotel’s brand at the forefront of potential customers’ minds and reinforce the hotel’s brand.
Driving potential buyers to the official website to avoid competitors on Online travel agents and commissions: We used digital advertising and search engine optimization (SEO) to drive traffic to the hotel’s official website, where customers could book directly and avoid commission fees from OTAs.
Direct Revenue Doubled!
Doubling direct revenue compared to pre-covid: The hotel saw a significant increase in direct bookings, resulting in a doubling of direct revenue compared to pre-covid levels.
Increase in brand searches from 8,100 to 22,200: The hotel’s brand searches increased from 8,100 to 22,200, indicating a significant increase in brand awareness.
The Slate Phuket Hotel: A Luxury Resort’s Covid Comeback Story
Brand Awareness measured by Monthly Brand Searches
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